Top 10 Virtual Influencers You Should Follow This Year

The world of digital influence is evolving, and in 2025, virtual influencers are redefining how brands connect with audiences. From fashion to technology, these AI-generated personas have gained millions of followers, brand deals, and fan admiration—without ever stepping into the real world. In this definitive guide, we explore the Top Virtual Influencers 2025, ranked by impact, innovation, and audience reach.

Whether you're a marketer, content creator, or fan of digital culture, this list will introduce you to the avatars who are taking over timelines—and why you should follow them. Plus, meet Kai, our very own intelligent AI avatar from Mimic Influencer who’s bridging the gap between humans and digital beings.

What Are Virtual Influencers?

Virtual influencers are computer-generated characters designed to act as social media personalities. With lifelike animations, AI-generated content, and distinct personalities, these avatars engage with audiences in ways that feel authentic—even when they aren’t human. They're built using advanced 3D design, motion capture, and artificial intelligence, often representing brands and causes with more consistency and creative control than human influencers.

The Rise of Virtual Influencers in 2025

Virtual influencers are no longer experimental—they are global powerhouses of digital influence. These AI-generated personalities dominate fashion campaigns, tech promotions, and entertainment platforms. As virtual worlds and AI technologies converge, 2025 has become the year of immersive, intelligent, and interactive digital identities.

At Mimic Influencer, we celebrate this transformation by ranking the Top Virtual Influencers 2025—from iconic trailblazers to emerging AI avatars like Kai, our advanced conversational AI designed to engage in real-time.

The Top 10 Virtual Influencers of 2025 – Ranked

1. Lil Miquela (@lilmiquela)

Category: Fashion, Music, Culture

A pioneer in the virtual influencer space, Lil Miquela continues to break boundaries in 2025 with over 3 million followers. Her partnerships with Prada, Calvin Klein, and Samsung place her firmly at the top of the list.

2. Imma (@imma.gram)

Category: Japanese Minimalism, Tech Culture

Japan’s top virtual model is known for her hyper-realistic visuals and collaborations with global fashion brands like IKEA and Valentino. Imma’s futuristic aesthetic and quiet activism make her an influential voice for 2025.

3. Lu do Magalu (@magazineluiza)

Category: E-Commerce, Retail, Brazil

Brazil’s virtual superstar, Lu, is not just an influencer—she’s a corporate icon. As the face of Magazine Luiza, Lu represents the power of virtual branding in mainstream retail and continues to evolve with AI integrations.

4. Shudu (@shudu.gram)

Category: High Fashion, Digital Artistry

Shudu remains one of the most photorealistic digital influencers. With campaigns for Balmain and Fenty Beauty, her impact lies in redefining beauty standards using virtual modeling.

5. Noonoouri (@noonoouri)

Category: Ethical Fashion, Activism

This animated influencer blends activism with haute couture. Known for her wide-eyed cartoon aesthetic, Noonoouri advocates for cruelty-free fashion and human rights.

6. Guggimon (@guggimon)

Category: Horror Fashion, Street Style

Created by Superplastic, Guggimon is a masked, axe-wielding influencer and DJ who combines horror aesthetics with high fashion. He’s signed to a talent agency and collaborates with brands like Gucci and Fortnite.

7. Any Malu (@anymalu_real)

Category: Comedy, Pop Culture

Any Malu is a quirky Brazilian cartoon vlogger with a strong Gen Z fanbase. Her fun, animated content includes vlogs, music videos, and reactions, making her a vibrant personality in Latin American digital culture.

8. KAI (@mimic_productions)

Category: Conversational AI, Digital Interaction

Meet KAI, the intelligent AI avatar created by Mimic Minds. Unlike typical virtual influencers, Kai is fully interactive—capable of real-time, intelligent conversations. Designed with emotional intelligence and natural language processing, Kai is transforming brand engagement, customer service, and digital storytelling.

➡️ Start a Conversation with Kai

Kai is more than a face—he’s the future of AI-driven influencers.

6. Nikuro®︎ (@liam_nikuro)

Category: Music, Fitness, Lifestyle

Liam Nikuro is Japan’s first male virtual influencer, blending music production, fashion, and cultural references into a mysterious digital persona. Created by 1ssec Inc. in 2019, Liam lives at the intersection of pop culture and innovation.

He’s often seen alongside music icons like The Weeknd and Skrillex, and shares updates about his love for ramen, basketball (especially the Washington Wizards), fitness, and beats. With 11.7K followers on Instagram and a growing presence on X, Nikuro is carving a unique path in the virtual music scene.

10. 7. Kami (@itskamisworld)

Category: Diversity, Fashion, Social Impact

Kami is the world’s first virtual influencer model with Down syndrome—a groundbreaking figure in digital inclusivity. Created by Cameron James-Wilson of The Diigitals in collaboration with Down Syndrome International and Forsman & Bodenfors, Kami was designed to represent individuals with disabilities in the digital realm.

Her unique presence not only promotes awareness but also redefines beauty standards in virtual fashion. With 3,269 Instagram followers, Kami has already made waves by partnering with L’Oréal Groupe and earning multiple awards at Cannes Lions 2023 for her innovation and impact. She continues to be featured in major media outlets like Newsweek and Adweek, all while showcasing trendy virtual wearables with purpose and pride.

Why These Top Virtual Influencers Matter in 2025

The Top Virtual Influencers 2025 reflect a new form of media—where digital avatars become global storytellers, fashion icons, and AI brand ambassadors. Here's why they're dominating in 2025:

• Global Influence – From Brazil to Japan, virtual influencers cross borders instantly.

• Full Creative Control – Every post, word, and emotion is scripted for perfection.

• AI Integration – Influencers like Kai are dynamic, evolving through intelligent interaction.

• Immersive Experience – Whether in AR, VR, or social feeds, these influencers are omnichannel-ready.

Final Thoughts

2025 is the breakout year for AI-powered influence, and these Top Virtual Influencers 2025 are leading the charge. From the iconic Lil Miquela to the intelligent and interactive Kai, the future of digital engagement is not only visual—it’s conversational, immersive, and intelligent.

Whether you’re a brand looking to innovate or a fan of cutting-edge tech, now is the time to connect with the avatars shaping tomorrow.